First Look: Wolf & Rita

I am always on the hunt for new fashion brands for kids. When I walk tradeshows like Playtime Paris I feel like I see a lot of the same. So when something really pops out at me I get super excited. That was the case with Wolf & Rita. And the colors from their Spring collection vraiment pop !

Wolf & Rita was launched 3 years ago by two sisters, Sonia and Clauda, from their small town of Guimarães in the north of Portugal. Their father owns a textile production company and after dabbling in women’s fashion they moved over to the children’s market.

We recently visited French Cinemas [link cinema post], and naturally we loved the French Nouvelle Vague and Swinging Sixties inspiration behind the new Wolf & Rita Spring-Summer collection. Because I love the idea of dressing kids like little adults, that dress with the ruffle collar has my name, ah… Noomi’s name all over it.

Visit www.wolfandrita.com to see the full collection and shop.

Images by Carlos Lobo